Step 1: Understanding Public Service Announcement (PSA).
A Public Service Announcement is a short message designed to inform and educate people about important social issues and encourage positive behaviour in society.
Step 2: Feature 1 – Clear and simple message.
The message should be clear, simple and easy to understand so that people of all ages can quickly grasp the importance of the Swachh Bharat Abhiyan.
Step 3: Feature 2 – Informative and awareness-oriented.
The PSA should spread awareness about cleanliness, hygiene and the importance of keeping the environment clean.
Step 4: Feature 3 – Motivating the public.
The message should motivate people to take action, such as avoiding littering, maintaining cleanliness and participating in community cleaning activities.
Step 5: Conclusion.
Thus, an effective PSA should have a clear message, spread awareness and inspire people to adopt positive social behaviour.