Norms are statistical benchmarks derived from administering a test to a large, representative sample. They allow for the comparison of an individual’s test score to that of the reference group, providing context for interpreting the score.
LIST I(Scale of Measurement) | LIST II(Examples) | ||
---|---|---|---|
A | Nominal | I | Division of people on the basis of their Socio Economic Status |
B | Ordinal | II | Diagnostic groups of Mental Disorders |
C | Interval | III | Measurement of weight |
D | Ratio | IV | Measurement of temperature on a centigrade scale |
LIST I(Measures) | LIST II(Explanation) | ||
---|---|---|---|
A | Mean | I | The value repeated maximum number of times in a given series |
B | Median | II | The extent of individual differences around the central tendency |
C | Mode | III | Average |
D | Variability | IV | The point above and below which lies 50% of the scores |
List I (Retailer Type) | List II (Description) |
---|---|
(A) Specialty Store | (I) A store that carries several product lines like clothing, home furnishing, and household goods |
(B) Convenience Store | (II) A relatively large, low-cost, high-margin, high-volume, self-service operation designed to serve the consumer’s total needs for grocery and household products |
(C) Supermarket | (III) A store that carries a narrow product line with a deep assortment |
(D) Department Store | (IV) A relatively small store located near residential areas |
List I (Advertising Media) | List II (Limitations) |
---|---|
(A) Newspapers | Relatively high cost per exposure |
(B) Direct mail | Creative limitations |
(C) Radio | Short life |
(D) Outdoor | Fragmented audiences |