Parametric statistical tests rely on the following core assumptions:
Note: Having many outliers (C) is not an assumption but a violation, as it can distort the results of parametric tests.
LIST I(Scale of Measurement) | LIST II(Examples) | ||
---|---|---|---|
A | Nominal | I | Division of people on the basis of their Socio Economic Status |
B | Ordinal | II | Diagnostic groups of Mental Disorders |
C | Interval | III | Measurement of weight |
D | Ratio | IV | Measurement of temperature on a centigrade scale |
LIST I(Measures) | LIST II(Explanation) | ||
---|---|---|---|
A | Mean | I | The value repeated maximum number of times in a given series |
B | Median | II | The extent of individual differences around the central tendency |
C | Mode | III | Average |
D | Variability | IV | The point above and below which lies 50% of the scores |
List I (Advertising Media) | List II (Limitations) |
---|---|
(A) Newspapers | Relatively high cost per exposure |
(B) Direct mail | Creative limitations |
(C) Radio | Short life |
(D) Outdoor | Fragmented audiences |
List I (Four Ps): | List II (Four As): |
---|---|
(A) Product | 1. Affordability |
(B) Price | 2. Acceptability |
(C) Place | 3. Awareness |
(D) Promotion | 4. Accessibility |