Question

The characteristics of the existing attitude (towards women's right to vote) influence the attitude change. To what extent could these have helped Sophia bring about the change in attitude towards women's right to vote?

Hint:

Always focus on how different qualities of an attitude (like valence, extremeness, etc) impact change.

Answer 1

Factors Affecting Attitude Change:
Valence: Valence of an attitude refers to whether it is positive or negative. Her campaign for women's rights aimed to turn negative views about women voting into a more positive one. She used a range of techniques to promote the cause.
Extremeness: Extremeness is related to how extreme the attitude is. The fact that she was actively involved and was not just sympathetic to the cause, points towards an attitude which is high in extremeness, which would have affected people.
Simplicity or Complexity: This point suggests that if an attitude system is very complex, it will be much more difficult to change. Her attitude was clear and simple, which would have helped in better communication to the larger public.
Centrality: If a person is very central to the issue, they are likely to affect greater change than others. Since her campaigns were all interlinked with a core ideology, they would all have complemented each other and helped in forming an overall consistent and strong opinion regarding the issue of women rights.