Step 1: Definition.
The business environment refers to the external and internal factors that influence a company’s operations, decisions, and success.
Step 2: Importance.
1. Opportunity Identification: A clear understanding of the environment helps firms spot business opportunities.
2. Adaptability: It enables businesses to adapt quickly to economic, political, and technological changes.
3. Strategic Planning: Environmental awareness supports effective planning and forecasting.
Step 3: Conclusion.
Hence, studying the environment is crucial for making informed and sustainable business decisions.