Let the cost price be \( x \).
- Selling price after discount = ₹253
- Discount = 12% of the marked price, so the marked price = \( \frac{253}{(1 - 0.12)} = ₹287.5 \).
- Profit is 25% on the cost price, so \( \frac{25}{100} \times x = ₹287.5 - x \).
- Solving for \( x \), we find \( x = ₹220 \).
Thus, the cost price is ₹220.