Comprehension
Report 1: (Feb, 2013) Apple nabs crown as current top US mobile phone vendor

Apple became the no.1 US mobile phone vendor in Q4 2012 with 34% share (up from 25.6%). Samsung followed with 32.3% (up from 26.9%). LG fell to 9% (from 13.7%). Motorola took 7% while HTC dropped to 6%.

Smartphone-only Market (NPD): Apple led with 39% share, Samsung had 30%, Motorola 7%, LG 6%, HTC 6%.

Trends:
- Smartphones dominate: 8 out of 10 mobile phones sold in the US are now smartphones (up from 50% in 2011).
- Apple leads overall mobile + smartphone share, but Samsung’s growth suggests it may soon overtake Apple (expected by April 2013).
- Since 2008, Samsung has been a strong competitor, especially through feature phone + smartphone sales.

Key Insight: Apple’s strength lies in exclusive smartphone focus; Samsung remains the only serious challenger with broad portfolio.


Report 2: Reader’s Response (Feb, 2013)

The reliability of Samsung’s reported sales is questioned.
- Past Debacle: In 2010–11, Lenovo challenged Samsung’s claim of shipping 1.5M tablets; actual sales were only 20,000. Samsung refused to supply official quarterly numbers thereafter.
- Apple vs Samsung lawsuit: Court filings revealed Samsung’s real phone sales were only 1/3–1/2 of analyst estimates.
- Tablet Usage: Of 1.5M shipped, only 38,000 were sold; Samsung tablets had a 1.5% usage rate compared to iPad’s 90%.
- Smartphones: Samsung’s Q sales estimated at 32M, but analysts’ guesses varied widely (32M–50M) due to lack of direct reporting.
- Key Issue: Without self-reporting of actual sales to end users, market share estimates (esp. Samsung) are unreliable.

Key Insight: Apple’s numbers are considered transparent and verifiable, whereas Samsung’s reported dominance is seen with suspicion.


Report 3: Contradictory Survey (Feb, 2013)

Main Findings: OnDevice Research survey (320,000 users, 6 countries) on customer satisfaction.
- US Results: Motorola Atrix HD ranked highest, Droid Razr second, HTC Rezound 4G third, Samsung Galaxy Note 2 fourth, while Apple’s iPhone 5 ranked only fifth.
- Global Variations: In UK, iPhone ranked 2nd (after HTC One X). For overall satisfaction worldwide, Apple topped, followed by Google. Nokia ranked 3rd–5th, Sony Ericsson 6th.
- Contradictions: Google appeared in rankings despite not being a direct smartphone maker; Samsung, despite global leadership, ranked bottom in satisfaction.
- Interpretation: Apple, while globally strong, shows lagging satisfaction in the US; Android devices gaining in consumer approval. Survey highlights inconsistencies and limitations in measurement.

Key Insight: Satisfaction rankings differ sharply from market share rankings, creating confusion in interpreting “leadership” in smartphones.
Question: 1

If you analyze the three reports above, which of the following statements would be the best inference?

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When sources conflict, check if they’re measuring different things E.g., share vs. satisfaction). Divergent emphases often explain “contradictions.”
Updated On: Aug 26, 2025
  • Newspapers publish completely wrong data.
  • All three reports have been bought by the companies.
  • Newspapers may report selectively.
  • Apple is leading but its dominance in Korean market is definitely under threat.
  • Customer’s response, in report 2, is neutral and objective.
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The Correct Option is C

Solution and Explanation

Step 1: Compare the focus of the reports.
Report 1 stresses market share Apple leads in US sales).
Report 2 questions data reliability Especially Samsung’s reported sales).
Report 3 ranks customer satisfaction, where Apple is only 5th in the US.
Step 2: Note the inconsistency source.
The reports emphasize different metrics (sales vs. credibility vs. satisfaction), so conclusions vary without any one being fully “wrong.”
Step 3: Eliminate distractors.
(A) “Completely wrong data” — too strong; each uses a different lens.
(B) “All bought” — unsupported accusation.
(D) Mentions the Korean market — not discussed.
(E) Report 2 is a reader’s critique, not neutral survey data.
Therefore: the reasonable inference is that media select what to highlight, producing differing narratives. \[ \boxed{\text{Newspapers may report selectively.}} \]
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Question: 2

Assume report1 and report3 are both correct, which of the following can be a reason for seemingly divergent ranks of different companies and their products?

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Different studies may measure different performance indicators (sales, satisfaction, loyalty). Always check what metric is being ranked before comparing.
Updated On: Aug 26, 2025
  • iPhone4, another product from Apple, could have been the best seller in the U.S.
  • HTC-One was the most preferred device in Japan.
  • OnDevice included Google in the list because it is an important player in Android market.
  • Customer satisfaction never leads to higher customer loyalty.
  • None of the above.
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The Correct Option is

Solution and Explanation

Step 1: Identify what report1 and report3 measure.
- Report1 focused on sales figures — showing Apple as the top seller in the U.S.
- Report3 focused on customer satisfaction rankings — Apple ranked only 5th in the U.S.
Step 2: Recognize why ranks diverge.
Sales volume (how many units are sol(D) and satisfaction level (how happy customers are after purchas(E) are two different metrics. A company can sell the most units but still not lead in satisfaction surveys.
Step 3: Evaluate options.
(A) Talking about iPhone4 as best seller does not explain satisfaction ranking.
(B) HTC-One in Japan is irrelevant to U.S. rankings.
(C) Inclusion of Google in Android list is unrelated.
(D) The statement “customer satisfaction never leads to loyalty” is an absolute claim and not logically linked to the divergence.
Therefore: none of the given options explains the divergence between sales rank and satisfaction rank. Hence, the answer is: \[ \boxed{\text{None of the above.}} \]
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Question: 3

If report1 and report3 are both correct, which of the following can be a reason for seemingly divergent ranks reported for different companies and their products?

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Before reconciling conflicting rankings, check if the underlying variables differ E.g., sales vs. satisfaction). Different variables rarely line up perfectly.
Updated On: Aug 26, 2025
  • OnDevice has been paid by Motorola to publish.
  • Customers in France, in report3, have voted Samsung as the favorite company.
  • Customers in Japan, in report3, have voted Samsung as the favorite company.
  • Sales and satisfaction may not be perfectly related with each other.
  • None of the above.
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The Correct Option is D

Solution and Explanation

Step 1: Recognize the two metrics.
Report1 ranks firms by sales/market share; Report3 ranks devices by customer satisfaction. These are distinct measures.
Step 2: Explain the divergence.
A brand can sell the most units yet score lower in satisfaction surveys, and vice-versa. Therefore, differing ranks across the two reports can arise naturally because sales and satisfaction are not perfectly correlated.
Step 3: Eliminate distractors.
(A) Accusation without evidence.
(B), (C) Country-specific votes don’t explain U.S. vs global divergence broadly.
(E) Not applicable because (D) already provides a sound reason.
\[ \boxed{\text{Sales and satisfaction are different constructs, so ranks can diverge.}} \]
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Question: 4

Which of the following is more likely to be a correct conclusion about the respondent/reader in report2?

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When asked to draw a conclusion, avoid speculating about personal traits (like phone usag(E). Instead, look for broader, attitude-based statements that align with the context.
Updated On: Aug 26, 2025
  • The reader is an Apple user.
  • If the reader is an Apple user, his usage rate is higher.
  • The reader is a frequent user of HTC One.
  • The reader does not like Android platform.
  • The reader wants more objective data to be released by the companies.
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The Correct Option is

Solution and Explanation

Step 1: Identify the context of Report2.
Report2 is based on the opinions and perspectives of readers/respondents rather than hard sales or satisfaction metrics. It reflects the attitude or concerns of the reader.
Step 2: Examine each option.
(A) The reader is an Apple user. — No such conclusion about brand usage is directly stated.
(B) If the reader is an Apple user, his usage rate is higher. — This is conditional speculation, not a conclusion.
(C) The reader is a frequent user of HTC One. — No evidence supports this.
(D) The reader does not like Android platform. — Too specific, not inferred.
(E) The reader wants more objective data to be released by the companies. ✔ — This is the most reasonable conclusion, since Report2 reflects skepticism and a demand for unbiased, factual information.
Step 3: Logical conclusion.
Among the options, only (E) is a fair conclusion that aligns with the spirit of Report2, which emphasizes the need for objectivity and transparency.
\[ \boxed{\text{The reader prefers objective and unbiased data from companies.}} \]
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