Comprehension

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Consumers not only purchase products but a whole gamut of services like those of banks, other financial institutions, airlines and travel agencies, hospitals and other medical practitioners; public utilities like garbage collection, cleanliness and maintenance of roads, parks, etc; electricity water telephone, post and telegraph: educational institutions and so on.
Consumers face a number of problems with regard to these services like excessive billing, being charged but not delivering the service, gap between promised level of service and service that is delivered, overstating the service attributes and enticing the consumer, making false claims and so on.
Gap between service delivery and external communication is a consumer issue. Consumer expectations are affected by promises made by the service provider in his external communication which may be through brochures, advertisements, personal selling ete. E.g. If a resort hotel brochure shows a beautiful room but the guests arrive and find the room to be cheap and very ordinary. Many a times people make advance bookings based on the brochures or seeing the website or some other advertisements. In such bookings sometimes advance also has to be paid. If the customer does not like the room ambience he may be left with little choice since refunds are not given by many hotels.

Question: 1

Many private educational institutions assure jobs to students after completion of course which eventually does not happen. Which service-related consumer problem is depicted in this example ?

Updated On: May 21, 2024
  • Excessive billings
  • Being charged but not delivering the service
  • Making false claims
  • Overstating the service attributes
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The Correct Option is C

Solution and Explanation

The correct option is (C): Making false claims
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Question: 2

Which of the following is NOT an example of services offered to consumers ?

Updated On: May 21, 2024
  • Consumer durables
  • Banking services
  • Airlines
  • Educational institutions
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The Correct Option is A

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The correct option is (A): Consumer durables
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Question: 3

Many a times, we are required to pay a basic telephone rental charge irrespective of it being out of order. Which service related to consumer problem is depicted in this example?

Updated On: May 21, 2024
  • Excessive billing
  • Being charged but not delivering the service
  • Making false claims
  • Overstating the service attributes
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The Correct Option is B

Solution and Explanation

The correct option is (B): Being charged but not delivering the service
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Question: 4

Which of the following is NOT an example of aid used by service providers for external communication?

Updated On: May 21, 2024
  • Brochures
  • Board meeting
  • Advertisements
  • Personal selling
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The Correct Option is B

Solution and Explanation

The correct option is (B): Board meeting
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Question: 5

A family had gone on vacation for a month but received electricity bill for the same month running in several thousands. Which service related consumer problems is depicted in this case?

Updated On: May 21, 2024
  • Excessive billing
  • Being charged but not delivering the service
  • Making false claims
  • Overstating the service attributes
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The Correct Option is A

Solution and Explanation

The correct option is (A): Excessive billing
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