Comprehension

Problem Area: Communication Design
A new business venture wants to introduce an original health drink made from organically grown vegetables.
Your task is to Design a Logo/Symbol to capture the essence of this brand (you are free to choose a name for your brand).
You can make use of text, graphics or both.

Question: 1

Identify at least five distinct factors essential for representing the brand. Write briefly in the space provided.

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Think about brand values such as freshness, health, sustainability, and organic origin. Use natural elements like leaves, vegetables, or earth tones in your sketches.

Updated On: Dec 3, 2025

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Solution and Explanation

Five Distinct Factors Essential for Representing the Brand
Freshness & Natural Purity: Emphasizing the straight-from-the-earth quality of the ingredients.
Health & Vitality: Communicating the benefits of consuming the drink, such as energy, well-being, and nourishment.
Organic & Sustainable: Highlighting the eco-friendly and pesticide-free nature of the vegetables used.
Taste & Enjoyment: Suggesting that even though it's healthy, the drink is delicious and pleasant to consume.
Simplicity & Transparency: Reflecting straightforward ingredients and a clear, honest brand message.
Brand Name: "VerdeVive" (Verde for green/vegetables, Vive for life/vitality)

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Question: 2

Generate at least three concepts through pencil sketches based on the factors identified above. Present these pencil sketches along with brief notes (if necessary) in the space provided.

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Think about brand values such as freshness, health, sustainability, and organic origin. Use natural elements like leaves, vegetables, or earth tones in your sketches.

Updated On: Dec 3, 2025

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Solution and Explanation

Concept 1: The ``Leafy Drop''
This concept combines a single, vibrant green leaf morphing into a dewdrop. The leaf signifies the organic vegetable source, and the dewdrop represents freshness, purity, and the liquid nature of the drink. The name VerdeVive would be in a simple, elegant sans-serif font beneath or beside it.

Concept 2: The ``Sprouting Glass''
This design features a stylized silhouette of a glass or bottle with a small, tender sprout growing out of the top, or roots visible at the bottom. This directly links the "drink" aspect with the "growing plant" aspect, emphasizing organic growth and natural ingredients. The brand name would be integrated into the base of the glass or as part of the stem.

Concept 3: The ``Harvest Circle''
This logo presents a circular emblem formed by intertwined vegetables (e.g., a carrot, a celery stick, a kale leaf) creating a wreath-like shape. In the center, the name VerdeVive is prominently displayed. This concept speaks to the variety of vegetables, the harvest, and the completeness of the drink's nutritional profile.

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Question: 3

Synthesize your final concept of the Logo/ Symbol and present this through drawing. You may use colours if necessary.

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Think about brand values such as freshness, health, sustainability, and organic origin. Use natural elements like leaves, vegetables, or earth tones in your sketches.

Updated On: Dec 3, 2025

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Solution and Explanation

I have decided to refine Concept 1: The ``Leafy Drop'' as the final logo for VerdeVive. It is clean, distinctive, and effectively communicates freshness, natural purity, and the liquid form of the product. I will incorporate a gentle gradient in the leaf to give it depth and ensure the water drop has a realistic, refreshing sheen.

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Question: 4

Design the graphics for the label of a one litre pack of the above mentioned health drink. You need to make use of your final Logo/Symbol in the design of the label for packaging.

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Think about brand values such as freshness, health, sustainability, and organic origin. Use natural elements like leaves, vegetables, or earth tones in your sketches.

Updated On: Dec 3, 2025

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Solution and Explanation

Front Panel
- Top: The VerdeVive logo (Leafy Drop) prominently displayed.
- Middle: Large, appealing image of fresh, organically grown vegetables (e.g., kale, spinach, cucumber, carrot) suggesting the ingredients, perhaps with a subtle splash effect to indicate it's a drink.
- Below Image: VerdeVive in a clear, easy-to-read font.
- Tagline: "Organic Vegetable Elixir – Pure Vitality."
- Volume: "1 Litre" clearly visible.

Side Panel 1 (Nutritional Information)
- Standard nutritional facts table.
- Ingredient list: 100% Organically Grown Vegetables (e.g., Spinach, Kale, Cucumber, Celery, Apple, Ginger), Filtered Water.
- Labels: No Added Sugars, No Preservatives, Gluten-Free.

Side Panel 2 (Brand Story/Benefits)
- Slogan: "VerdeVive: Nurtured by Nature."
- Brief description of the commitment to organic farming, freshness, and health benefits:
"Boost your energy. Support your well-being. Feel the goodness of nature."
- Storage instructions: "Best served chilled. Shake well before opening."
- Recycling information.

Back Panel
- Optional: A simple recipe idea using VerdeVive or a short testimonial.
- Company contact information and website.
- Barcode.

Label Design Concept
The label will feature the chosen Leafy Drop logo at the top. The background will be a soft, natural green gradient, evoking freshness. A transparent window or a realistic illustration of actual vegetable juice (if the drink is opaque) would be ideal to convey authenticity.
Imagery of fresh vegetables will be crisp and enticing. Typography will be clean and modern, enhancing readability and reinforcing the sense of health and trustworthiness.