Anterograde amnesia is a condition where an individual loses the ability to create new memories following a traumatic event or brain injury. While past memories remain intact, the encoding and storage of new information in long-term memory are impaired.
List I (Advertising Media) | List II (Limitations) |
---|---|
(A) Newspapers | Relatively high cost per exposure |
(B) Direct mail | Creative limitations |
(C) Radio | Short life |
(D) Outdoor | Fragmented audiences |
List I (Four Ps): | List II (Four As): |
---|---|
(A) Product | 1. Affordability |
(B) Price | 2. Acceptability |
(C) Place | 3. Awareness |
(D) Promotion | 4. Accessibility |