Step 1: Understanding Intellectual Property Rights (IPR)
The question asks to identify the specific type of IPR that protects creative works like books, music, and films.
Step 2: Defining the Types of IPR
(A) Patent: Protects new and useful inventions (e.g., a new machine, a chemical process). It grants the inventor the exclusive right to make, use, and sell the invention for a limited period.
(B) Copyright: A legal right granted to the creator of original literary, dramatic, musical, and artistic works (like books, songs, movies, software code, paintings). It protects the expression of an idea, not the idea itself.
(C) Designs: Protects the unique aesthetic or ornamental aspects (the "look and feel") of a product. It protects the shape, configuration, pattern, or ornament of an article.
(D) Trademarks: Protects signs, symbols, logos, names, or phrases that identify and distinguish the source of the goods or services of one party from those of others (e.g., the Nike "swoosh", the name "Coca-Cola").
Step 3: Final Answer
The intellectual property right that protects literary and artistic works is Copyright. Therefore, option (B) is the correct answer.