Question:

Mention three importances of salesmanship from the view

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{Three Importances of Salesmanship:}
  • {For Customers:} Information and guidance
  • {For Business:} Increased sales and brand loyalty
  • {For Society:} Employment and better living standards
Updated On: Feb 24, 2026
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Solution and Explanation

Salesmanship plays a crucial role in business success. Here are three importances of salesmanship from different viewpoints: 1. From the Viewpoint of Customers

  • Helps in Making Informed Decisions: Salesmanship provides detailed information about products, their features, uses, and benefits, enabling customers to make intelligent purchase decisions.
  • Guidance and Advice: Salespeople guide customers in selecting the right product according to their needs and budget.
  • Post-Purchase Satisfaction: Good salesmanship ensures customers are satisfied with their purchases, leading to repeat buying.
  • Example: A customer buying a laptop gets expert advice on specifications, warranty, and after-sales service from a knowledgeable salesperson.

2. From the Viewpoint of Business Organizations

  • Increases Sales and Profits: Effective salesmanship directly contributes to higher sales volume and revenue generation.
  • Creates Demand: Salespeople can create and stimulate demand even for existing products through persuasive communication.
  • Builds Brand Image: Personal interactions create positive brand perception and customer loyalty.
  • Market Feedback: Salespeople collect valuable feedback about products, competitors, and market trends.
  • Example: A company's sales team helps in expanding market share by convincing new retailers to stock their products.

3. From the Viewpoint of Society and Economy

  • Standard of Living: By promoting new and better products, salesmanship improves the quality of life and standard of living.
  • Employment Generation: The sales profession provides employment opportunities to millions of people.
  • Economic Growth: Increased sales lead to higher production, which contributes to GDP growth.
  • Product Innovation: Feedback from salespeople encourages companies to develop better products.
  • Example: The growth of the automobile industry in India has been supported by a vast network of salespeople across the country.

Summary Table:

ViewpointImportance
CustomersInformation, guidance, satisfaction
BusinessHigher sales, brand building, feedback
SocietyBetter living standards, employment, economic growth
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