Salesmanship plays a crucial role in business success. Here are three importances of salesmanship from different viewpoints: 1. From the Viewpoint of Customers
Helps in Making Informed Decisions: Salesmanship provides detailed information about products, their features, uses, and benefits, enabling customers to make intelligent purchase decisions.
Guidance and Advice: Salespeople guide customers in selecting the right product according to their needs and budget.
Post-Purchase Satisfaction: Good salesmanship ensures customers are satisfied with their purchases, leading to repeat buying.
Example: A customer buying a laptop gets expert advice on specifications, warranty, and after-sales service from a knowledgeable salesperson.
2. From the Viewpoint of Business Organizations
Increases Sales and Profits: Effective salesmanship directly contributes to higher sales volume and revenue generation.
Creates Demand: Salespeople can create and stimulate demand even for existing products through persuasive communication.
Builds Brand Image: Personal interactions create positive brand perception and customer loyalty.
Market Feedback: Salespeople collect valuable feedback about products, competitors, and market trends.
Example: A company's sales team helps in expanding market share by convincing new retailers to stock their products.
3. From the Viewpoint of Society and Economy
Standard of Living: By promoting new and better products, salesmanship improves the quality of life and standard of living.
Employment Generation: The sales profession provides employment opportunities to millions of people.
Economic Growth: Increased sales lead to higher production, which contributes to GDP growth.
Product Innovation: Feedback from salespeople encourages companies to develop better products.
Example: The growth of the automobile industry in India has been supported by a vast network of salespeople across the country.
Summary Table:
Viewpoint
Importance
Customers
Information, guidance, satisfaction
Business
Higher sales, brand building, feedback
Society
Better living standards, employment, economic growth