LIST I (Erikson’s Developmental Task) | LIST II (Developmental Stage) | ||
---|---|---|---|
A | Autonomy vs. Shame and Doubt | I | Late Adulthood |
B | Initiative vs. Guilt | II | Toddler |
C | Generativity vs. Stagnation | III | Early Childhood |
D | Ego Integrity vs. Despair | IV | Middle Adulthood |
Erikson’s psychosocial development stages describe tasks associated with each life stage:
LIST I(Theory) | LIST II(Scholar) | ||
---|---|---|---|
A | Psychosexual Perspectives | I | Erikson |
B | Psychosocial Theory | II | Festinger |
C | Moral Development Theory | III | Freud |
D | Cognitive Dissonance Theory | IV | Kohlberg |
List I (Retailer Type) | List II (Description) |
---|---|
(A) Specialty Store | (I) A store that carries several product lines like clothing, home furnishing, and household goods |
(B) Convenience Store | (II) A relatively large, low-cost, high-margin, high-volume, self-service operation designed to serve the consumer’s total needs for grocery and household products |
(C) Supermarket | (III) A store that carries a narrow product line with a deep assortment |
(D) Department Store | (IV) A relatively small store located near residential areas |
List I (Advertising Media) | List II (Limitations) |
---|---|
(A) Newspapers | Relatively high cost per exposure |
(B) Direct mail | Creative limitations |
(C) Radio | Short life |
(D) Outdoor | Fragmented audiences |