Question

Match List-I with List-II:

Choose the correct answer from the options given below:

• (A) - (I), (B) - (II), (C) - (III), (D) - (IV)
• (A) - (IV), (B) - (III), (C) - (II), (D) - (I)
• (A) - (II), (B) - (IV), (C) - (I), (D) - (III)
• (A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Hint:

Remember:
Form = Processing,
Place = Transportation,
Time = Storage,
Possession = Marketing \& Ownership transfer.

Answer 1

The Correct Option is C

The correct matching is based on how different marketing functions contribute to various forms of utility:
Form Utility (A - II): Created when the physical form of a product is changed to make it more useful, typically through {processing (e.g., turning wheat into flour).
Place Utility (B - IV): Created by {transporting goods from the point of production to the point of consumption, making them accessible to the consumer.
Time Utility (C - I): Achieved by {storing products until they are needed by the consumer, ensuring availability at the right time.
Possession Utility (D - III): Created through {marketing efforts that enable the transfer of ownership from seller to buyer, making goods available for use.