Question

Libas is an omnichannel brand that manufactures, designs, and sells women’s apparel through its own website, exclusive brand outlets, and online marketplaces such as Myntra and Amazon. It operates under names like Libas, Gerua etc. Identify the different channels of distribution used by Libas.

• A. Only (P) and (Q)
• B. Only (Q) and (R)
• C. Only (R) and (S)
• D. Only (Q) and (S)

Hint:

Omnichannel distribution refers to a strategy that integrates multiple sales channels (such as physical stores, online stores, and third-party platforms) to offer a seamless shopping experience.

Answer 1

The Correct Option is B

Libas uses different channels of distribution to make its products available to customers. Based on the description: - Zero level (P): This involves direct distribution by the company to the consumer without any intermediary. Libas operates through its own website, making it a zero-level distribution channel. - One level (Q): This involves a direct distribution through a retailer, such as exclusive brand outlets. Libas also uses such retail outlets. - Two level (R): This involves both a retailer and a wholesaler. Libas sells through online marketplaces such as Myntra and Amazon, which involve intermediary platforms between Libas and the consumer. - Three level (S): This involves more than two intermediaries, which is not described in the case of Libas. The correct distribution channels used by Libas are one level (Q) and two level (R).
Step 2: Conclusion.
Therefore, the correct answer is (B) Only (Q) and (R).
Final Answer:} Only (Q) and (R).