Question

Pep-up Beverages introduced fruit juices in tetra packs which displayed the brand’s name, ingredients, nutritional value, expiry date, and price. It also mentioned 'No Added Sugar' to attract health-conscious buyers. State any four merits of the facilitating marketing function indicated in the above scenario.

Hint:

Effective product labeling not only informs consumers but also helps in building trust, which is key to attracting and retaining customers.

Answer 1

The marketing function of
product labeling and packaging has several merits in this scenario. The four merits are: 1. Informs the Consumers: The information provided on the packaging such as the brand’s name, ingredients, nutritional value, expiry date, and price informs consumers about the product’s quality and its benefits, allowing them to make an informed decision. 2. Promotes Transparency: By mentioning 'No Added Sugar', the brand provides transparency, which appeals to health-conscious buyers, assuring them that the product is free from unnecessary additives. 3. Attracts Health-Conscious Consumers: The mention of "No Added Sugar" helps target a specific market segment of health-conscious buyers who prefer products with low or no sugar content, thereby attracting more customers. 4. Regulatory Compliance: Including details such as the expiry date and nutritional value ensures the product complies with food labeling regulations, making it legally acceptable and safe for consumer use.
Final Answer:
The four merits of the facilitating marketing function are: 1. Informs the Consumers 2. Promotes Transparency 3. Attracts Health-Conscious Consumers 4. Regulatory Compliance