Question:

Key determinant of attitude formation is

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When asked for a "key" or "main" determinant, look for the broadest and most foundational option. Primary socialization (learning from family/culture in childhood) is the bedrock upon which most of our initial attitudes are built.
  • Additional information
  • Need
  • Feeling of insecurity
  • Primary socialization
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The Correct Option is D

Solution and Explanation

Step 1: Understanding the Concept:
Attitude formation is the process by which individuals develop their feelings, beliefs, and behaviors towards various objects, people, and events. The question asks for the "key determinant" among the choices.
Step 2: Detailed Explanation:
(D) Primary socialization: This is the process of learning cultural norms, values, and attitudes during childhood, primarily from family and close community members. This is the most fundamental and comprehensive determinant of attitude formation, as it is through this process that we first learn what to like, dislike, believe, and value.
(A), (B), and (C) are all factors that contribute to attitude formation or change, but they are often shaped by or occur within the context of primary socialization. For instance, our needs, feelings of insecurity, and how we interpret additional information are heavily influenced by what we learned from our family and culture early in life. Primary socialization is the foundational context in which other determinants operate.
Step 3: Final Answer:
While all options can influence attitudes, primary socialization is the most fundamental and key determinant of initial attitude formation.
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