Question:

Joseph Klapper is associated with which of the following?

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Think about Joseph Klapper's contribution to understanding the impact of media on audiences.
Updated On: Jan 3, 2025
  • Social Responsibility Theory
  • Cultivation Theory
  • Reinforcement Theory
  • Information Flow Theory
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The Correct Option is C

Solution and Explanation

Joseph Klapper's 'Reinforcement Theory' posits that media generally reinforces existing attitudes and beliefs rather than changing them. It emphasizes the limited effects of media.

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