Question

It is a very important function of the merchandiser that he will guide and train buyers as and when the need arises.

• A. Planning
• B. Directing
• C. Coordinating
• D. Controlling

Hint:

Directing in merchandising involves guiding and training the team to align with organi zational objectives and operational strategies.

Answer 1

The Correct Option is B

The correct answer is ”Directing.” In retail merchandising, directing involves guiding and training employees, including buyers, to ensure they understand their roles, follow organizational strategies, and meet business goals. This function helps ensure smooth operations and effective decision-making. It is a key leadership responsibility in managing the merchandising team.