It is a very important function of the merchandiser that he will guide and train buyers as and when the need arises.
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- Planning
- Directing
- Coordinating
- Controlling
The Correct Option is B
Solution and Explanation
The correct answer is ”Directing.” In retail merchandising, directing involves guiding and training employees, including buyers, to ensure they understand their roles, follow organizational strategies, and meet business goals. This function helps ensure smooth operations and effective decision-making. It is a key leadership responsibility in managing the merchandising team.
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