Question

............. is defined as the discovery of business opportunities.

• A. Marketing
• B. Innovation
• C. Promotion
• D. None of these

Hint:

Innovation = Discovery + Creativity + Market Application. It is the seed of entrepreneurship.

Answer 1

The Correct Option is B

Step 1: Concept understanding.
The discovery of business opportunities involves finding new ideas, methods, or products that can meet market needs.
This process requires creativity, problem-solving, and a willingness to experiment — all of which define innovation.
Step 2: Why innovation fits best.
Innovation helps identify new business avenues by transforming creative ideas into marketable solutions.
It is the driving force behind entrepreneurship, leading to new markets, processes, and technologies.
Step 3: Elimination of other options.
(A) Marketing: Focuses on selling existing products, not discovering new opportunities.
(C) Promotion: Involves communication and advertising, not opportunity discovery.
(D) None of these: Incorrect, as innovation directly represents opportunity discovery.
Step 4: Conclusion.
Therefore, innovation is defined as the discovery of business opportunities.