Concept:
This question is based on the Maximum Power Transfer Theorem.
According to this theorem, maximum power is delivered to the external load when
the load resistance is equal to the internal resistance of the source.
Step 1: Expression for current in the circuit
The total resistance of the circuit is:
\[
R_{\text{total}} = R + r
\]
Hence, the current flowing through the circuit is:
\[
I = \frac{E}{R + r}
\]
Step 2: Expression for power dissipated across load resistance \(R\)
Power dissipated across \(R\) is:
\[
P = I^2 R
\]
Substituting the value of current:
\[
P = \left(\frac{E}{R + r}\right)^2 R
\]
\[
P = \frac{E^2 R}{(R + r)^2}
\]
Step 3: Condition for maximum power
For maximum power, differentiate \(P\) with respect to \(R\) and equate to zero:
\[
\frac{dP}{dR} = 0
\]
\[
(R + r)^2 - 2R(R + r) = 0
\]
\[
(R + r)(r - R) = 0
\]
Since resistance cannot be negative,
\[
R = r
\]
Final Answer:
\[
\boxed{R = r}
\]