The rate of reaction (velocity of reaction) is defined as the change in concentration of the reactant or product per unit time. For this case, the change in concentration of A is given as:
\[
\Delta [A] = 0.5 - 0.4 = 0.1~\text{mol/L}
\]
The time interval is 10 minutes, or 600 seconds. The velocity of the reaction is calculated as:
\[
\text{Rate} = \frac{\Delta [A]}{\Delta t} = \frac{0.1~\text{mol/L}}{600~\text{s}} = 1.67 \times 10^{-4}~\text{mol/L·s}
\]
Thus, the velocity of the reaction is \(1.67 \times 10^{-4}~\text{mol/L·s}\).