In Hardy-Weinberg equilibrium, the frequency of alleles in a population can be calculated using the Hardy-Weinberg principle. Let the frequency of allele 'A' be represented by \( p \) and the frequency of allele 'a' be represented by \( q \). According to Hardy-Weinberg equilibrium:
\[
p + q = 1
\]
Additionally, the frequency of the 'aa' genotype is \( q^2 \), and it is given that the frequency of the 'aa' genotype is \( \frac{1}{10000} \). Therefore:
\[
q^2 = \frac{1}{10000}
\]
Taking the square root of both sides:
\[
q = \frac{1}{100}
\]
Since \( p + q = 1 \), we can substitute the value of \( q \) to find \( p \):
\[
p = 1 - q = 1 - \frac{1}{100} = \frac{99}{100} = 0.99
\]
Thus, the frequency of allele 'A' in the population is 0.99.