Step 1: Analyze the dimensions of the transposed matrices.
- Given \( A \) of order \( 1 \times 3 \), its transpose \( A' \) has order \( 3 \times 1 \).
- Given \( B \) of order \( 3 \times 1 \), its transpose \( B' \) has order \( 1 \times 3 \).
Step 2: Find the order of the product.
The order of \( A'B' \) is given by multiplying the number of rows of \( A' \) and the number of columns of \( B' \):
\[
(3 \times 1) \times (1 \times 3) = 3 \times 3
\]
Final Answer:
\[
\boxed{3 \times 3}
\]