Question

How do Indian consumers tend to get swayed by enticing sales promotion gimmicks and fall prey to them?

Hint:

Always try to relate these concepts to the various examples that you observe in your daily life.

Answer 1

Consumer Attraction Techniques

• Exchange Offers:
  Consumers are often swayed by exchange offers which allow them to replace their old product with new ones, creating a sense of value.
• Bonus Offers:
  Consumers are attracted by products that offer bonus gifts with their purchase. It creates an impression of extra value at the same price.
• Lucky Draw:
  Many consumers are lured to purchase certain items when there is a chance of winning something extra like a lottery or a lucky draw, which works on the consumer’s psychological need for luck.
• Misleading Advertisements:
  Advertisements that exaggerate or misrepresent a product’s features can sway the decisions of consumers.
• Sales and Discounts:
  Discounts and sales, especially during festive seasons, attract consumers and they get swayed to purchase more items than they originally intended.
• Free Gifts:
  Free gifts offered with purchases, especially those which look valuable, often lure many consumers.
• Attractive Packaging:
  Consumers get attracted to items with great packaging and attractive colours, even if the content might not be high quality.
• Duplicate Products:
  Many times, imitation or duplicate products are sold as originals which lure the consumers to buy products with low quality.