Question

Government of India is starting a new Ayurvedic Medical Research Centre (AMRC) in Karnataka. AMRC is an autonomous institute setup to conduct research in various fields related to Ayurveda.
Design a symbol and a logo for this centre.
Symbol is a visual representation of various ideas associated with the centre. Logo is the way in which the name of the centre is depicted through letter forms or typefaces. Final logo should show \textit{“AMRC Karnataka”} in English.
Symbol and logo should be designed in such a way that they can be used in black \& white and in colour. They will be used in various places including stationery, vehicles, publicity material, website, digital media, 3D forms and architecture. The final design should be visible in various sizes.
The design should reflect the following key words: Ayurveda, India, research and development.
Instructions:

Present rough sketches of three design alternatives with brief notes on each alternative (less than 50 words each).
Present the final design proposal with a neat sketch and relevant design specifications.
Illustrate with sketches how the symbol and the logo will be used in the stationery and website of the institute.
Write a brief note on the final symbol and logo (less than 50 words).
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Hint:

When designing a logo, ensure it is simple, scalable, and versatile to work across all mediums. Incorporate key elements that represent the essence of the organization.

Answer 1

The logo for AMRC is created to reflect the key themes of Ayurveda, India, research, and development. The symbol draws inspiration from elements of Ayurveda like natural healing and the fusion of traditional wisdom with modern scientific research.
Design Alternatives:
Alternative 1: The Leaf and Sun Concept:
This design incorporates the symbol of a leaf (representing Ayurveda) combined with a stylized sun, symbolizing energy, growth, and development. The typography is modern yet maintains a connection to tradition.
Alternative 2: The Tree and DNA Helix Concept: The second concept uses the image of a tree intertwined with a DNA helix to represent the deep-rooted traditions of Ayurveda combined with cutting-edge scientific research in medical fields.

Alternative 3: The Circle of Life Concept: This concept features a circular design symbolizing harmony, continuity, and the holistic approach of Ayurveda. The typography is clean and contemporary to appeal to modern sensibilities.

Final Design Proposal: After evaluating the alternatives, the final design incorporates the tree and DNA helix concept, as it best represents the integration of Ayurveda with modern research and medical development. The logo features bold, clean lines for clarity and legibility, especially when used in various media formats.

Symbol and Logo Usage: Stationery: The logo is designed to fit seamlessly on stationery like letterheads and business cards. It uses simple yet effective design to ensure visibility at different scales.

Website: The logo is adaptable for use on the website and digital media, maintaining its visibility in both large and small formats. It’s designed for high impact even at smaller sizes.

Final Note on the Design: The final design reflects the essence of Ayurveda, research, and development. It is simple, yet strong, ensuring that it will work across various media, from print to digital, maintaining the integrity of the institute’s identity.