Question:

Given below are steps in a typical design process, but they seem mixed up. What is the most logical sequence of these steps? I. Build a business out of the idea that is designed.
II. Building prototypes to test ideas and get feedback.
III. Analysis of the findings, looking for insights and opportunities for design.
IV. Finding a need / problem and understanding it by conducting research.
V. Product and technology development.
VI. Ideation and generating initial concepts.

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Remember the shorthand: Discover $⇒$ Define $⇒$ Develop $⇒$ Deliver. It maps to Research, Synthesis, Ideation/Prototyping, and Development/Business.
Updated On: Aug 28, 2025
  • I, IV, VI, V, III, II
  • IV, VI, III, II, V, I
  • IV, III, VI, II, V, I
  • VI, IV, III, II, I, V
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The Correct Option is C

Solution and Explanation

A human-centred design (or design thinking) flow typically goes:  
ResearchSynthesisIdeationPrototype/TestDevelopmentBusiness/Launch
IV — Discover: find the need and understand the problem through research. 
III — Synthesize: analyze findings to extract insights/opportunities.
VI — Ideate: generate concepts responding to those insights. 
II — Prototype & test with users to learn quickly.
V — Engineer/productize the validated direction.
I — Build the business around the designed solution
This ordering is exactly option (C).

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