Step 1 — Read the sentence with all parts:
(a) It is always
(b) been hard to change
(c) the Indian car buyer’s perception
(d) When it comes to designs
Step 2 — Connect the sentence:
"It is always been hard to change the Indian car buyer’s perception when it comes to designs."
This construction sounds wrong because the helping verb is mismatched.
Step 3 — Identify the error:
The problem arises at the beginning with part (a): "It is always."
If we keep "It is always," then part (b) "been hard" is incorrect because "been" requires "has/have," not "is."
The correct structure should be: "It has always been hard to change..."
Step 4 — Correction:
Correct sentence: "It has always been hard to change the Indian car buyer’s perception when it comes to designs."
Step 5 — Conclusion:
Thus, the grammatically incorrect phrase is in part (a), since starting with "It is always" makes the whole sentence ungrammatical.
Final Answer:
The correct option is (A) : 1.