Question:
Explain 'Advertising' and 'Personal Selling' as tools of promotion used by marketers.
Explain 'Advertising' and 'Personal Selling' as tools of promotion used by marketers.
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textbf{Advertising} reaches a large audience cost-effectively, while textbf{personal selling} provides personalized communication, ensuring higher customer engagement.
Updated On: Feb 20, 2025
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Solution and Explanation
(i) Advertising
- Advertising is an impersonal, paid communication method used by marketers (sponsors) to promote products and services.
- Common advertising mediums include newspapers, magazines, television, radio, billboards, and digital platforms.
- It helps in brand awareness, influencing consumer perception, and increasing sales.
(ii) Personal Selling
- Personal selling involves face-to-face communication between a salesperson and potential customers to persuade them to buy a product.
- It allows for personalized interaction, addressing customer queries, and developing product preferences.
- Companies appoint salespersons to build relationships, explain product benefits, and close sales effectively.
- Advertising is an impersonal, paid communication method used by marketers (sponsors) to promote products and services.
- Common advertising mediums include newspapers, magazines, television, radio, billboards, and digital platforms.
- It helps in brand awareness, influencing consumer perception, and increasing sales.
(ii) Personal Selling
- Personal selling involves face-to-face communication between a salesperson and potential customers to persuade them to buy a product.
- It allows for personalized interaction, addressing customer queries, and developing product preferences.
- Companies appoint salespersons to build relationships, explain product benefits, and close sales effectively.
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