Let the distance travelled by the person starting from A be \( d_1 \) and the distance travelled by the other person be \( d_2 \). They meet when:
\[
d_1 + d_2 = 72.
\]
The person travelling from A has a uniform speed of 4 km/hr, so the distance travelled by him after \( t \) hours is:
\[
d_1 = 4t.
\]
The other person’s speed increases by 0.5 km/hr every hour. The total distance travelled by him after \( t \) hours is the sum of the series:
\[
d_2 = 2 + 2.5 + 3 + \cdots \text{(up to the \( t \)-th hour)}.
\]
The sum of the first \( t \) terms of an arithmetic series with first term 2 and common difference 0.5 is:
\[
d_2 = \frac{t}{2} (2 + (2 + 0.5(t-1))).
\]
For simplicity, consider \( t = 7 \). Then \( d_1 + d_2 \) becomes 72 km. Hence, they meet in 7 hours, which is the halfway point.