Question

Diffusion of Innovation theory is associated with

• A. Schumpeter
• B. Peter Drucker
• C. Fedrick Taylor
• D. E.M. Rogers

Answer 1

The Correct Option is D

The question involves identifying the theorist associated with the "Diffusion of Innovation" theory. Here is the step-by-step reasoning to arrive at the correct answer:

1. Understanding the Concept: Diffusion of Innovation is a theory that seeks to explain how, why, and at what rate new ideas and technology spread among cultures. It was first formulated by E.M. Rogers.
2. Analyzing the Options:
   • **Schumpeter** - Known for his work on economic innovation and entrepreneurship but not specifically the Diffusion of Innovation.
   • **Peter Drucker** - Renowned for his contributions to modern business management; not directly related to Diffusion of Innovation.
   • **Fredrick Taylor** - Known for Scientific Management Theory, focusing on labor efficiency rather than innovation diffusion.
   • **E.M. Rogers** - Authored the book "Diffusion of Innovations," laying the foundational framework for understanding how innovations spread.
3. Conclusion: E.M. Rogers is the correct answer because he is the scholar who formulated and popularized the Diffusion of Innovation theory, detailing how innovations are adopted across the social system over time.

Hence, the correct answer is E.M. Rogers.