Step 1: Understanding the Concept:
Assertion-Reason questions test the logical link between two true statements. The Assertion (A) makes a claim about a business practice, and the Reason (R) provides the underlying justification for that claim.
Step 2: Detailed Explanation:
1. Evaluation of Assertion (A): Managing innovation is indeed difficult because the outcomes of new technology are often unpredictable (vagueness/uncertainty) and involve financial stakes (risk). Because of the potential high rewards, modern companies prioritize this management. So, (A) is correct.
2. Evaluation of Reason (R): In the current century, being "faster" or "better" at tech is the main way firms survive and beat competitors. This high-stakes environment makes the management of that innovation vital. So, (R) is correct.
3. Evaluation of the Link: The Reason explains why companies are giving such high importance to managing technological innovation (as stated in A): it is because it has become their primary tool for competition in the 21st century.
Step 3: Final Answer:
Both statements are true, and (R) provides the logical "because" for (A).