Communication Design
Description:
Shaaradapur is an Indian village. It has a multi-lingual, low-literate population. There is a lack of awareness on maintaining health and hygiene. This results in an outbreak of malaria. Malaria is a mosquito-borne disease and its symptoms include fever, headache, vomiting and fatigue. If left untreated, malaria can be life-threatening. So it is important that timely diagnosis and treatment are done under a trained medical practitioner at the government hospital in the village. Malaria can be prevented with mosquito control measures like draining stagnant water and spraying insecticides. Mosquito bites could also be avoided by using mosquito nets and insect repellents.
Design Task:
Design a poster for villagers with the above information on malaria to be displayed prominently at a public place. This poster has to be specific to this village and should communicate:
(a) the seriousness,
(b) the symptoms,
(c) the actions to be taken and
(d) the prevention of malaria.
Select an ideal location in the village for this poster and:
(a) Sketch to illustrate how it will be displayed at the location.
(b) Write 5 sentences justifying your selection of the location, size, and strategy in the way it is displayed.
Evaluation Criteria:
Ability to understand the design brief
Clarity of thought, articulation, creativity, and presentation.
Show Hint
When designing for low-literate populations, use simple visuals, large text, and universal symbols to communicate essential information effectively.
Seriousness: An attention-grabbing heading such as "Malaria is Deadly!" with a strong red color.
Symptoms: Images depicting common symptoms (fever, headache, vomiting), with simple text written in the local language to ensure comprehension.
Actions: Instructions like "Visit the hospital immediately for treatment", "Drain stagnant water", and "Use mosquito nets".
Prevention: Bullet points with images showing how to use insect repellents and set up mosquito nets.
The poster will have simple visuals that convey the message quickly, using bright colors to make it more noticeable in public places.
A call-to-action section will encourage villagers to seek medical help at the government hospital.
Location and Display:
The poster would be displayed in the village square or near the central market area where foot traffic is high.
It should be positioned at eye-level to ensure visibility.
The size of the poster will be large enough to be seen from a distance, approximately 4x3 feet.
The poster would be displayed in the local dialect using clear, large text to ensure accessibility for the low-literate population.
The poster would also be weather-proof and laminated for durability, ensuring it remains visible and intact in outdoor conditions.
Sketch and Explanation:
