Step 1: Current selling price to cost price ratio.
From \(18\,SP = 24\,CP\) \(\Rightarrow\) \(\frac{SP}{CP}=\frac{24}{18}=\frac{4}{3}\).
Step 2: Required ratio.
We want \(24\,SP_{\text{new}}=36\,CP \Rightarrow \frac{SP_{\text{new}}}{CP}=\frac{36}{24}=\frac{3}{2}\).
Step 3: Percentage increase in SP.
\[ \%\text{ increase}=\frac{SP_{\text{new}}-SP}{SP}\times 100 =\frac{\tfrac{3}{2}-\tfrac{4}{3}}{\tfrac{4}{3}}\times 100 =\frac{\tfrac{1}{6}}{\tfrac{4}{3}}\times 100 =\frac{1}{6}\cdot\frac{3}{4}\times 100 =12.5\%. \] \[ \boxed{12.5\%} \]