For a convex lens, the magnification \( M \) is given by the formula:
\[
M = \frac{\text{image height}}{\text{object height}} = \frac{v}{u}
\]
Where:
- \( M = \frac{1}{2} \) (the image size is half the object size)
- \( u \) is the object distance, and \( v \) is the image distance.
Also, for a lens, the lens equation is:
\[
\frac{1}{f} = \frac{1}{v} - \frac{1}{u}
\]
Where \( f = 12 \, \text{cm} \) (focal length of the lens).
Using the magnification equation:
\[
\frac{1}{2} = \frac{v}{u}
\]
This gives:
\[
v = \frac{u}{2}
\]
Substitute into the lens equation:
\[
\frac{1}{12} = \frac{2}{u} - \frac{1}{u}
\]
Solving for \( u \):
\[
\frac{1}{12} = \frac{1}{u}
\]
\[
u = 36 \, \text{cm}
\]
Thus, the object distance is 36 cm.