Question:

A shopkeeper labelled the price of his articles so as to earn a profit of 30% on the cost price. He,then sold the articles by offering a discount of 10% on the labelled price. What is the actual per cent profit earned in the deal ?

Updated On: Aug 20, 2025
  • 18%
  • 15%
  • 20%
  • none of these
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The Correct Option is D

Solution and Explanation

The problem involves calculating the actual profit percentage when a discount is given on the marked price. Here's the step-by-step solution:
Let's assume the cost price (CP) of the article is $100 (for simplicity).
Step 1: Determine the Marked Price (MP)
The shopkeeper labels the article to earn a profit of 30% on the CP.
Marked Price (MP) = CP + 30% of CP = $100 + 30% of $100 = $100 + $30 = $130
Step 2: Calculate the Selling Price (SP)
The shopkeeper sells the article with a 10% discount on the MP.
Discount = 10% of MP = 10% of $130 = $13
Selling Price (SP) = MP - Discount = $130 - $13 = $117
Step 3: Calculate the Actual Profit Percentage
Profit = SP - CP = $117 - $100 = $17
Profit Percentage = (Profit/CP) × 100% = ($17/$100) × 100% = 17%
Therefore, the actual profit percentage earned in the deal is 17%.
Since 17% is not among the given options, the correct answer is none of these.
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