Step 1: Understanding the Concept: 
This problem involves analyzing survey data using set theory. The total number of surveyed households is composed of four distinct, non-overlapping groups: those who use only Brand A, those who use only Brand B, those who use both, and those who use neither. 
Step 2: Key Formula or Approach: 
Let's define the groups with variables. 
Let \(x\) be the number of households that used both brands of soap. 
From the problem, for every household that used both, 3 used only Brand B. So, the number of households that used only Brand B is \(3x\). 
The total number of households is the sum of the four groups:
\[ \text{Total} = (\text{Only A}) + (\text{Only B}) + (\text{Both}) + (\text{Neither}) \]
Step 3: Detailed Explanation: 
We are given the following information: 
Total households = 200 
Used only Brand A = 60 
Used neither Brand A nor Brand B = 80 
Used both brands = \(x\) 
Used only Brand B = \(3x\) 
Now, we can set up an equation using the formula from Step 2:
\[ 200 = 60 + 3x + x + 80 \]
First, combine the constant terms and the \(x\) terms:
\[ 200 = 140 + 4x \]
Next, isolate the term with \(x\) by subtracting 140 from both sides:
\[ 200 - 140 = 4x \]
\[ 60 = 4x \]
Finally, solve for \(x\) by dividing both sides by 4:
\[ x = \frac{60}{4} = 15 \]
Step 4: Final Answer: 
The value of \(x\) represents the number of households that used both brands of soap. Therefore, 15 households used both brands.