Question

A ________ is a measurement scale with five response categories ranging from “strongly disagree” to “strongly agree,” which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.

• A. Semantic differential scale
• B. Likert scale
• C. Continuous rating scale
• D. Stapel scale

Hint:

Likert = discrete categories, Semantic differential = bipolar adjectives, Stapel = single adjective with +/– numbers.

Answer 1

The Correct Option is B

Step 1: Features of Likert scale.
- Fixed number of ordered response categories (often 5 or 7 points).
- Measures intensity of agreement or disagreement.
- Widely used for attitude measurement.
Step 2: Why others are wrong.
- (a) Semantic differential → uses bipolar adjectives on a scale.
- (c) Continuous rating scale → respondents mark a position along a continuum without discrete categories.
- (d) Stapel scale → uses single adjectives with a numerical scale (positive and negative values). \[ \boxed{(b)} \]