Question

A food delivery company wishes to re-design its app ecosystem. A designer has been asked to conduct research interviews for this activity. Which of the following people should the designer interview?

• A. People who deliver the food ordered through the app
• B. Employees of restaurant who offer food through the app
• C. Customer support employees of the food delivery company
• D. Existing users of the app

Hint:

For comprehensive design research, include all stakeholders who interact with the system, as each group provides unique perspectives that can inform improvements.

Answer 1

The Correct Option is A, B, C, D

1. To effectively redesign the app ecosystem, the designer must consider all stakeholders who interact with the app.
- Option A: People who deliver food through the app provide valuable insights about usability and challenges faced during delivery.
- Option B: Employees of restaurants offering food through the app can share their experience with the app's integration and usage.
- Option C: Customer support employees deal directly with user complaints and technical issues, offering insights into recurring problems and areas for improvement.
- Option D: Existing users are the primary consumers of the app, and their feedback is critical for understanding user experience and expectations.
Conclusion: To gain a holistic view, the designer should interview all the mentioned groups, making the correct options \(A, B, C, D\).