Comprehension
(1) In today’s contemporary online shopping landscape, a perfect storm of choice engulfs consumers. Research consistently indicates that individuals presented with a limited selection tend to make more confident and efficient decisions compared to those confronted with overwhelming choices.
(2) Consequently, assisting consumers in navigating the vast expanse of options available online has evolved into a thriving industry on a global scale. Many brands and retailers now employ marketing strategies revolving around the aspects given in the table below: 
(3) For a relatively new breed of consumer product startups, a different approach emerges entirely. Rather than attempting to navigate the existing sea of products, these companies claim to revolutionize conventional consumer choices. Some brands offer limited, functional,
Industry Trends
mid-priced products, instilling customer confidence and breaking the cycle of consumerism. 
(4) The global product abundance could be more equitable. Unfortunately, creators often prioritize wealthier consumers. 
(5) For startups promising accessible simplicity, their very structure may eventually lead them back to an overwhelming array of choices: Most of these companies rely on hundreds of millions of dollars in venture capital funding, and their inventors typically expect rapid growth. (Adapted for academic usage)
Question: 1

What does the use of the phrase 'a perfect storm of choice', by the writer, in paragraph 1, tell us about their feelings?

Show Hint

When a phrase like "perfect storm" is used, it usually indicates a situation filled with chaos or confusion, as seen here with consumers facing too many choices.
Updated On: May 19, 2025
  • The consumers are elated
  • The consumers are confused
  • The consumers are confident
  • The consumers are decisive
Hide Solution
collegedunia
Verified By Collegedunia

The Correct Option is B

Solution and Explanation

The phrase "a perfect storm of choice" suggests that consumers are overwhelmed or confused by the abundance of choices, which makes it harder for them to make confident decisions.
Was this answer helpful?
0
0
Question: 2

Identify the word in paragraph 2 that indicates that the writer feels assisting consumers has become a profitable industry.

Show Hint

The word "thriving" often indicates something that is growing successfully, often in a profitable way, as seen in the context of the consumer assistance industry.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The word "thriving" in paragraph 2 suggests that assisting consumers in making decisions has become a successful and profitable industry.
Was this answer helpful?
0
0
Question: 3

Based on the aspects mentioned in the table, mention the marketing approach that is primarily concerned with understanding consumers based on various factors.

Show Hint

Data utilization helps businesses personalize their marketing efforts by understanding consumers through demographics and personal interests.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The marketing approach that focuses on understanding consumers based on various factors is "Data utilization." This involves categorizing people by gender, income, personal interests, and more to better tailor marketing strategies.
Was this answer helpful?
0
0
Question: 4

Complete the following analogy approximately, based on your understanding of the table:
Cataloging people by gender, income level, personal interests, etc., is to Data utilization as Algorithms, influencers, and ad tech are to __.

Show Hint

Understanding consumer data helps with targeting, while retail assistance tools like algorithms and influencers guide consumer decisions.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The correct answer is "Retail Assistance." Just as cataloging people is part of data utilization, algorithms, influencers, and ad tech are part of retail assistance to help consumers make decisions.
Was this answer helpful?
0
0
Question: 5

Which aspect in the table pertains to presenting consumers with carefully selected choices to assist decision-making?

Show Hint

Retail assistance focuses on guiding consumers through carefully selected options, helping them make more confident decisions.
Updated On: May 19, 2025
  • Challenge
  • Data utilization
  • Marketing trends
  • Retail assistance
Hide Solution
collegedunia
Verified By Collegedunia

The Correct Option is D

Solution and Explanation

The "Retail assistance" aspect involves using algorithms, influencers, and ad tech to help present consumers with curated options, which helps them make decisions more easily.
Was this answer helpful?
0
0
Question: 6

Based on your understanding, fill the blank with the appropriate option from those given in brackets:
The solution to combat choice fatigue is to __ (follow / employ / recommend) lifestyle influencers on Instagram who provide self-improving content and product references.

Show Hint

"Employ" is the correct verb, as it aligns with the action of using influencers strategically to assist consumers in making decisions.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The correct answer is "employ." The passage suggests that lifestyle influencers are employed to assist consumers by providing aspirational content and product recommendations, helping them combat choice fatigue.
Was this answer helpful?
0
0
Question: 7

Complete the sentence suitably:
The different approach to revolutionize consumer choices is to __.

Show Hint

Some startups focus on simplifying consumer choices by offering fewer, more functional options, which instills confidence and breaks excessive consumerism.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The correct answer is "offer limited, functional, mid-priced products." The passage describes a new approach where startups focus on offering simple, limited products that help break the cycle of consumerism.
Was this answer helpful?
0
0
Question: 8

Complete the following with a suitable reason:
The writer believes that the global product abundance cannot be equitable because __.

Show Hint

The imbalance in global product distribution is due to the focus on wealthier consumers, leaving others with fewer choices.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The writer believes that the global product abundance cannot be equitable because creators often prioritize wealthier consumers, leading to an unequal distribution of products.
Was this answer helpful?
0
0
Question: 9

In the context of the last paragraph, though the startups promise simplicity of access, what are the drawbacks of such a structure?

Show Hint

Startups that aim to simplify consumer choices may inadvertently fall back into overwhelming consumers with choices due to the pressures of rapid growth and large investments.
Updated On: May 19, 2025
Hide Solution
collegedunia
Verified By Collegedunia

Solution and Explanation

The drawback is that these startups, while promising simplicity, often rely on significant venture capital funding and expect rapid growth. This structure may eventually lead them back to offering an overwhelming range of choices, which contradicts their original promise of simplicity.
Was this answer helpful?
0
0

Top Questions on Reading Comprehension

View More Questions