List of top Questions asked in CUET (UG)

Rajat wanted to setup his own business but he did not have the required funds. He was also not able to set up a meeting with the investors to explain his project. One day he was able to give a short summary of the project to the investors in the elevator. This awaken the interest of the investor. Identify the format of a business plan used by Rajat.
Requirements for transportation and communication facilities, modes and means opted for, bottlnecks etc. are duly covered in by the business plan. Identify the component of business plan that covers these requirements?
Suggest the factor which will not be considered while planning the product mix for a business organization.
Match List-I with List-II.
List-IList-II
(A)Single ownership(I)Two heads being better than one
(B)Partnership(II)Creation of Law
(C)Company(III)Modern form of business organization emerged to meet
the requirement of large sized business
(D)Joint Stock Company(IV)One man control is best in the world if that man is enough
to manage everything

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An entrepreneur should make every effort to prepare a comprehensive and detailed marketing plan as a component of business plan. Choose the right sequence to preparation.
(A) Identify the target market
(B) Establish goals
(C) Define marketing strategy
(D) Conduct SWOT analysis
(E) Business situation analysis
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Identify the advantage of penetration pricing to the firm:
A company is created by law and exists as a person having a distinct personality of its own. The scope of this artificial person is determined by certain parameters. Any work done beyond these documents can lead to winding up of the process of the company. Identify the document that does not determine the scope of the company?
Which of the following components of sales strategy creates brand awareness by using various marketing channels?
(A) Business Plan
(B) Pricing
(C) Product placement
(D) Promotions
(E) Indirect sales
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Which of the following helps to communicate an enterprise's goals, mission, target and so much more?
Match List-I with List-II.
List-IList-II
(A)Trade mark(I)It identifies and distinguishes the source of a service rather
than a product
(B)Brand mark(II)It is a word phrase symbol that identifies and distinguishes
the source of goods
(C)Service mark(III)That part of a brand which can be vocalized
(D)Brand name(IV)It is that part of a brand which can be recognized but can
not be vocalized

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Which of the following is not an approach, a company can choose to promote its products?
Big firms adopt this channel to cut distribution costs and to sell industrial products of high Value?
Identify the type of channel of distribution highlighted in the statement from the following:
Mohit is manufacturing and selling noodles and sauces under the brand name 'Basanť. Now he wants to sell masalas under the same brand name. Identify the type of brand name 'Basant' is:
A+B=A.
Where, A=Company A
          B=Company B
and company B is merged into company A. Identify the type of merger in the above case.
Select the one which is not a disadvantage of franchising to the franchisee.
The BIFR declared a government company as a sick industry. The government decided to sell them to the private sector. Gaurav purchased the public company. Identify the type of Acquisition done.
A merger between companies dealing into completely unrelated products is known as_________.
Following are the elements of a franchise agreement :
(A) Contract explanation
(B) Operations manual
(C) Due diligence
(D) Proprietary statements
(E) Ongoing site maintenance
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Following list provides the advantage of franchise business to franchisee. Find the odd one out?
Match List-I with List-II.
List-IList-II
(A)Producer → wholesaler retailer → customer(I)Three level
(B)Producer → customer(II)One level
(C)Producer → retailer → customer(III)Two level
(D)Producer → agent → wholesaler → retailer → customer(IV)Zero level

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Identify the advantages of franchising to the franchisor:
(A) Product Acceptance
(B) Cost advantage
(C) Quick Expansion
(D) Capital requirements
(E) Operating and structural controls
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Identify the items which are part of the inventory:
(A) Stock keeping unit
(B) Taxes
(C) Motley crowd
(D) Shelf life
(E) Interest
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Select the odd one out from the opportunities available to venture at the last stage of venture capital finance:
Match List-I with List-II.
List-IList-II
(A)Merger between companies producing
different goods for one specific finished product		(I)Horizontal merger
(B)Merger between firms that are totally unrelated(II)Market extension merger
(C)Merger between companies in the same industry(III)Conglomerate
(D)Merger between companies that deal in same
products but separate market		(IV)Vertical merger

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Match List-I with List-II.
List-IList-II
(A)When to place an order(I)Order quantity
(B)Cost for ordering(II)Reorder point
(C)How much to order(III)Includes cost of money tied up
(D)Inventory carrying cost(IV)Includes paperwork

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