Question

Who propounded two-step concept of attitude change?

• A. Festinger
• B. Heider
• C. S. M. Mohsin
• D. None of them

Hint:

Names to match: Mohsin–two step, Festinger–dissonance, Heider–balance.

Answer 1

The Correct Option is C

S. M. Mohsin proposed a two-step view of attitude change—(i) exposure/attention and (ii) internalization leading to stable change—highlighting the sequential nature of persuasion. Festinger is associated with {cognitive dissonance}; Heider with {balance} (P–O–X) theory. Therefore (C) is correct. \[ \boxed{\text{(C) S. M. Mohsin.}} \]