Question

Which of the following statement is the correct description of product positioning? 

• A. Selecting one or more segment to enter
• B. Occupying distinctive position in the mind of customer
• C. Identifying group of buyers with common need
• D. Distinguishes company's product form competitor's product

Answer 1

The Correct Option is B

The given question is about identifying the correct description of product positioning within the context of marketing or product strategy. Let's evaluate each option to determine the correct one:

1. Selecting one or more segment to enter: This statement describes the process of market segmentation and target market selection, which involves identifying and selecting specific groups of potential customers to target. This is not related to product positioning.
2. Occupying distinctive position in the mind of customer: This option correctly defines product positioning. Product positioning refers to the strategy of creating a distinctive image or identity for a product in the consumer's mind. This involves influencing consumer perception through branding, marketing, and product features to distinguish a product from competitors.
3. Identifying group of buyers with common need: This statement is related to market segmentation, which involves identifying groups of consumers with similar needs or characteristics. It doesn't describe product positioning.
4. Distinguishes company's product from competitor's product: While this might seem related to product positioning, it is a broader statement that can refer to both differentiating and positioning strategies. It is not as precise as the definition provided in the second option.

Therefore, the correct answer is Occupying distinctive position in the mind of customer. This statement captures the essence of product positioning, which is about creating a unique perception of the product in the minds of consumers, distinguishing it from competitors, and aligning it with customer expectations.