Step 1: Factors for selecting product/service.
When choosing a product or service, important considerations are marketing assessment, practicability, and competition.
Step 2: Why product planning is excluded.
Product planning comes later in the process, after a product or service is already selected.
It is not a deciding factor at the stage of selection.
Step 3: Option analysis.
- (A) Marketing Assessment: Necessary, to check demand.
- (B) Practicability: Necessary, to ensure feasibility.
- (C) Competition: Necessary, to know market position.
- (D) Product Planning: Not considered at the selection stage.
Step 4: Conclusion.
Product planning is not considered while selecting a product/service.