Question

Which brand has been honoured as the world’s strongest food brand by Brand Finance in 2024?

• A. Nestle
• B. Patanjali
• C. Haldiram
• D. Amul

Hint:

Brand Finance rankings consider the combined strength of a brand's marketing activities, consumer loyalty, and financial performance.

Answer 1

The Correct Option is D

Step 1: Understand the Brand Finance Ranking
Brand Finance is a global brand valuation consultancy that publishes an annual report on the world's strongest brands. It uses various criteria such as brand value, market strength, and consumer loyalty.
Step 2: Amul's Rise
Amul has consistently grown as a trusted dairy brand in India and across the world. It has leveraged its strong brand equity, extensive distribution network, and commitment to quality. These factors helped it rank as the strongest food brand in 2024.
Step 3: Compare Other Brands
- Nestle, Patanjali, and Haldiram are important players, but Amul outpaced them this year due to its focus on innovation and customer engagement.
Thus, the correct answer is Amul.