The torque \( \tau \) experienced by a rectangular coil of area \( A \) in a magnetic field \( B \) is given by:
\[
\tau = A B \sin \theta
\]
Where:
- \( A = l \times b \) is the area of the coil,
- \( \theta \) is the angle between the normal to the coil and the magnetic field direction.
If the coil is placed perpendicular to the magnetic field, \( \sin \theta = 1 \).
Thus, the torque is:
\[
\tau = l b B
\]
Thus, the correct answer is \( l b B \).