Let the family earlier consume $x$ kg of wheat when the price was \rupee 24.
So, total expenditure $= 24x$
Now price increases to \rupee 27, and expenditure remains the same, so
New quantity $= \dfrac{24x}{27}$
Reduction in consumption $= x - \dfrac{24x}{27} = x \left(1 - \dfrac{24}{27}\right) = x \left(\dfrac{3}{27}\right) = \dfrac{x}{9}$
Percentage reduction $= \dfrac{\dfrac{x}{9}}{x} \times 100 = \dfrac{1}{9} \times 100 = \boxed{11.1%}$