Step 1: Understanding the Concept:
The question asks to identify a valid Corporate Social Responsibility (CSR) activity from the given options, as per the Companies Act, 2013. The Act specifies the types of activities that qualify as CSR in its Schedule VII.
Step 2: Detailed Explanation:
Let's analyze the options in light of Schedule VII of the Companies Act, 2013:
- (A) Employee benefits: Activities undertaken in pursuance of the normal course of business of the company and activities for the benefit of only the employees of the company and their families are explicitly excluded from the definition of CSR.
- (B) Project based protection of national heritage: Schedule VII includes activities relating to "protection of national heritage, art and culture including restoration of buildings and sites of historical importance and works of art; setting up public libraries; promotion and development of traditional arts and handicrafts". This option fits perfectly within this description.
- (C) Programs undertaken outside India: The CSR rules generally specify that the activities must be undertaken within India. There are limited exceptions, but as a general rule, this is not considered CSR.
- (D) Mere donations: While contributions to specified funds (like the PM's National Relief Fund) are CSR, a 'mere donation' to any entity may not qualify. The activity must be in line with the projects or programs specified in the company's CSR policy. Political contributions are also expressly excluded.
Step 3: Final Answer:
The most accurate example of a CSR activity among the choices is Project based protection of national heritage.