Step 1: Understanding the Concept:
The question asks for the term that defines the rules of conduct for individuals, particularly within a professional group.
Step 2: Detailed Explanation:
Values: These are personal or societal beliefs about what is good, right, and important. They are the foundation for ethics, but they are not the rules themselves.
Dignity of Labour: This is a principle that all types of jobs should be respected equally, and no occupation is considered superior. It's a value, not a set of rules.
Ethics: This is the precise term for a system of moral principles and rules of conduct that govern a person's behavior or the conducting of an activity. Professional ethics (e.g., medical ethics, legal ethics) are the standards that guide the members of a specific profession.
Assumptions: These are things that are accepted as true without proof. They are not rules of conduct.
Step 3: Final Answer:
The rules or standards governing conduct, especially for a profession, are known as ethics.