Step 1: Understanding water potential.
Water potential is a measure of the potential energy of water in a system. The water potential of pure water at standard conditions (normal temperature and pressure) is considered zero.
Step 2: Analyzing the options.
(A) zero: Correct — The water potential of pure water is zero by definition.
(B) always more than one: Incorrect — Water potential is not greater than one in pure water.
(C) one: Incorrect — Water potential of pure water is zero, not one.
(D) less than one: Incorrect — Pure water has a water potential of zero, not less than one.
Step 3: Conclusion.
The correct answer is (A) zero, as pure water has a water potential of zero under standard conditions.